Shine the light on it! Turn up the lights! Search lights…spotlights…strobe lights…It’s all about light when you are looking for something. With record high crop and fertilizer prices, producers and their full-service ag retailers are looking hard for ways to increase productivity.

Pinnacle Ag Technologies will continue marketing the imagery and analysis as CropAssure through full service ag retailers, which they can resell to their customers. Although the high resolution images can still be used to make variable rate N prescriptions, that is not where Emanuel is putting his emphasis. He is meeting with retailers to see what their needs are and design products to match. He notes that growers can use the collection of images at critical crop development stages as scouting tools.

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